TechChill, the foremost tech and startup event in the Baltics, has come a long way since its humble beginnings as a grassroots movement fueled by the passion of like-minded tech enthusiasts. Today, it celebrates the very best of the Baltic's vibrant startup community.
After a decade of experience, the organizers realized it was time to reassess and upgrade their brand identity to chart their course forward & create a design system that allows to strengthen the brand image from year-to-year without creating a different brand image every 12 months.
The result is a brand identity concept and design system prioritizing practical simplicity, ease of maintenance, and consistency. This allows the TechChill team to create fresh, engaging communications year after year while maintaining strong brand recognition and moving forward with intention and purpose.
"TechChill looked for an identity that would have meaning beyond a single year. We knew who we were, but we didn't know how to communicate that visually.
Our request was simple: make it simple but not basic.
Asketic went the extra mile to understand our values and build a design identity that would communicate them while also having a distinct character."