Visual identity implementation and packaging design upgrade for SoundID—the award-winning audio calibration technology innovator delivering an individually perfected sound experience to every music creator.

Imagine a world where every music lover can experience perfect sound, just the way the artists intended it. This is the driving mission of Sonarworks, the award-winning audio technology innovator with patented technologies that are used in more than 100,000 studios globally, including many Grammy-Award-winning engineers recording artists like Kanye West, Lady Gaga, Rihanna, and more.

As the world's leading sound calibration company, Sonarworks recently underwent a fresh visual identity transformation. However, the challenge was to effectively apply the concept across all product lines, including the flagship Sonarworks Reference.

That's where we came in. Our goal was to improve the existing packaging and activate the visual identity across all channels. Our design approach was inspired by the belief that clean sound commands clean design, but it doesn't have to be boring.

Today, Sonarworks is on a mission to bring personal sound to every music listener worldwide, with branding serving as a vital part of their success story.

"Highly recommended. Team of professionals with high-quality standards.

They pay attention to detail and respect deadlines; their branding strategies and designs are top quality. The project management is very supportive and without delay."

Laura Sirma

Global Brand Director

SoundID & Sonarworks

All Work