Brand identity upgrade and packaging design system for a historic craft brewery

At the turn of the 20th century, Kokmuiža was home to one of the largest breweries in the Governate of Livonia, with their award-winning beer gaining international recognition.

To restart the brand & grow the business, we aimed to improve the design in three key areas: first, highlighting the brand name as the central element on every label; second, improving product differentiation among products within the brand lineup; and third, developing a cost-effective design system that would allow for the creation of multiple cost-effective designs within a short timeframe, without exceeding the budget.

A bold new design system that puts the brand name front and center on every label and eye-catching shapes and colors set each product apart, making it easy for consumers to find their favorite brews on the shelf.

As a result, sales increased by 120%, while the overall beer category in the country decreased by 7% in the same year.

"We have worked with Asketic brand design studio for over eight years. They have brought significant value to our company through careful branding that has given us consistent visual language and encouraged to think beyond the obvious.

We appreciate reliability, respectful discussions, and the ability to offer design solutions that make the process productive and smooth. We highly recommend Asketic to any company seeking a reliable and creative partner in graphic design."

Aigars Runģis



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