Create a
New Brand

An impactful and clear brand for your new business to stand out and succeed in a crowded market

Process

01

Research & Analysis

Essential market, competitor and target audience analysis

  • Objective & Scope
    Defining the main objective and the scope of the assessment

  • Stakeholders
    Aligning the needs, desires and goals of all the stakeholders

  • Target Audience
    Identifying the main pains, desires, biases, and insights

  • Industry & Category
    Evaluating the major challenges, issues, biases, and untapped opportunities

  • Competitors & Alternatives
    Positioning landscape, problems, advantages, and messaging

  • Trends
    Relevant macro category and consumer trends

02

Strategic Insights

Key insights and recommended action

  • Strategic Response
    How to successfully address the identified challenges

  • Untapped Opportunites
    Biggest untapped opportunities in the target market segment

  • Positioning Trajectory
    Recommending the best brand positioning trajectory

03

Brand Strategy

Core building-blocks of the new brand

  • Ideal Customer Profile
    The ideal target audience for a product

  • Unique Value Proposition
    Defining the distinctive benefits or advantages a product offers to its target audience, setting it apart from competitors and compelling customers to choose it

  • Competing Alternatives
    If your brand didn't exist, what would customers use?

  • Positioning
    The distinct perception of a brand relative to its competitors and alternative choices

  • Messaging
    The compelling core message around the value that sells

  • Purpose & Mission
    The reason for its existence beyond making a profit

  • Values
    Core values that shape brand's culture and DNA

  • Vision
    The future ambition worth pursuing

  • Personality
    Brand's personality and tone of voice

  • Brand Architecture
    Coherent brand structure

  • Brand Essence
    The unique heart and soul of the brand

  • Action plan
    The next steps, priorities, and key objectives

04

Brand Naming

Sticky name that is memorable and stands out in the sea of competition

  • Creative Idea
    The big idea and story behind the name

  • Ideation & Shotrlisting
    Exploring various name options and shortlisting the best

  • Linguistic & Cultural Clearance
    Culturally and linguistically appropriate name for the target markets

  • Trademark Clearance
    Determine the proposed trademark availability

  • Domain names & Usernames
    Finding the best fitting options

  • Name Guidelines
    Consistent brand name, username, and domain name use across all medium

  • Domain Name Acquisition & Setup
    Helping acquire and setup the necessary domain names

05

Visual Identity System

Key elements of the visual identity that is aesthetically elegant, yet distinctive and relevant to the target audience

  • Design Strategy
    Aligning overall design direction with broader business goals to enhance user experiences, meet business objectives, and create a distinctive and meaningful brand

  • Creative Concept
    Core idea visually translated across brand materials

  • Logotype & Symbol
    Logotype and the main graphic mark variations

  • Color Palette
    Primary, secondary, and accent color palette and color combinations

  • Typography
    Primary and secondary fonts and their variations

  • Layout System & Design Principles
    Consistent and easy-to-use design principles and layouts used in various brand materials

  • Application Visualisations
    Showcase of different ways brand identity can be used across different medium

  • Testing & Validation
    Design testing on target audience for higher product success rate

06

Brand Guidelines

Keeping your branding consistent and organized across different platforms and channels with simple and clear guiding principles and always up-to-date assets

  • Setup & Structure
    Interactive online brand guidelines platform setup

  • Guiding Principles
    Core guiding principles for consistent identity use across all medium

  • Logo System
    Primary and secondary logo and icon use

  • Color Palette
    Primary and secondary color palette and combinations

  • Typography System
    Primary and secondary fonts and combinations

  • Layout System
    Composition principles to different use cases and formats

  • Illustrations & Graphics
    Defining visual direction to establish a unique brand aesthetic

  • Imagery & Photography Style
    The visual approach to images and photography associated with the brand, including the types of images used, the style of photography, and any specific visual themes

  • Online Presence
    Design direction for web & social

  • Assets
    All brand assets prepared for easy access and use

  • Team Onboarding
    In person session with the team sharing the best practices how to use the online brand guidelines

07

Activation & Implementation

Maximizing your brand's impact across every touchpoint

  • Implementation Plan
    Defining the necessary communication materials and implementation timeline

  • Brand Rollout
    Finding the best way your brand needs to be introduced to the world with the maximal impact

  • Internal Team Onboarding
    Ensuring everyone in the team is aligned around the brand's culture and positioning

  • Communication Materials
    Creating the essential day-to-day communication materials

  • Design Templates
    Creating the essential design templates for marketing needs and effortless everyday use

  • Online & Social Media Presence
    Activating and aligning the brand communication starting from the website to all the social media channels

08

Quarterly Calibration & Support

Making sure your brand is always relevant and calibrated the be the best choice for your audience

  • Consistency Revision
    Assessment of brand communication across all channels and touchpoints to ensure consistency in the use of brand elements such as logos, colors, messaging, and visual identity

  • Calibration Plan
    Defining the necessary action to adapt and improve brand communication to evolving market dynamics, maintaining brand relevance, addressing emerging challenges, and ensuring consistent  alignment with internal business changes

  • Brand Guidance & Support
    Get on-demand access to the expertise for brand strategy, design, and implementation from Asketic leadership team

Take the next step to create your new brand

Successfully Created
Brands

Effortless moving and delivery service provider

Effortless moving and delivery service provider

Natural, whole-food snack bars and cookies, free from artificial additives and "wonders" of food technology

Natural, whole-food snack bars and cookies, free from artificial additives and "wonders" of food technology

A natural snack company squeezing every drop of intense fruit flavors to fight boredom

A natural snack company squeezing every drop of intense fruit flavors to fight boredom

A collection of iconic gifts and simple, well-made products beloved by people of Riga and guests from and near

A collection of iconic gifts and simple, well-made products beloved by people of Riga and guests from and near

The chips so good you will want to have another one

The chips so good you will want to have another one

Everyday Baltic design things made in Riga

Everyday Baltic design things made in Riga

Visual identity, design direction, and packaging for a craft soda brand that brings classic Latvian flavors to a contemporary audience

Artisan crafted sparkling juice beverages with pristine flavors from Latvian gardens

The traditional cookies and snacks made with simple recipes, outstanding quality, 100% natural ingredients

The traditional cookies and snacks made with simple recipes, outstanding quality, 100% natural ingredients

An engaging screen content producer for children, accompanied by music, books, and events

An engaging screen content producer for children, accompanied by music, books, and events

Rebranding for Latvia's leading tech and entertainment brand as the company aims to expand its reach beyond the local market and compete at an international level.

Leading communications and entertainment provider in Latvia

The comforting shelter for the families whose children have been admitted to the Children's Clinical University Hospital

The comforting shelter for the families whose children have been admitted to the Children's Clinical University Hospital

All Services